Alé Mercado

My work is rooted in strong concepts. Every element of the image has a purpose that strongly relates to the brief it is supposed to serve.

When I set off in search of my style, I ended up working in two main directions:

The first one had to do with the creative aspect of illustration. A passion for Cinema and Comics are what made me an image maker in the first place, and it is with them as inspiration that I developed a visual language that I can wholeheartedly say is my own way of seeing things.

The second direction had to do with the actual process of producing the image. Traditional relief printing gave me the key to make sense of what I was doing digitally. To the point that they've become almost interchangeable.

It was in an interview to Zina Saunders that I heard for the first time "Digicut" referred to her digital woodcut work. I immediately adopted the term to describe mine.

I am a member of Illustrators Ireland and The Association of Illustrators.